Category Archives: Marketing Minute

Dos and Dont’s of Using AI

Dos and Dont’s of Using AI
By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 Ask any member of our Digital Media team what some of my most-used words and phrases are, and chances are you'll hear "Scooby Doo, Scooby Don't" amongst the responses. Whether we are discussing SEO, headlines and subject lines, social media, or any other slurry of best practices online,…
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Using Case Studies to Enhance Marketing Efforts

Using Case Studies to Enhance Marketing Efforts
By Luke Weigel Marketing Manager, Lessiter Media lweigel@lessitermedia.com 414-326-0437 Whether it's buying something new for the house, deciding on where to make dinner reservations for an anniversary, or booking an Airbnb for an upcoming family vacation, the first place most people look to help their purchase decision is the online review section. In fact, a PowerReviews…
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The Importance of First Impressions in Customer Service

The Importance of First Impressions in Customer Service
  By Audrey WoodsAdministrative Assistant, Lessiter Mediaawoods@lessitermedia.com262-782-4480 In life, there are two groups of people: Sam's Club people, and Costco people. I am a born and raised Sam's Club girl. If I need to buy 100 rolls of toilet paper at a time, Sam's Club has always been my wholesale club of choice. My wife…
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Unlocking Insights: A Guide to Social Listening

Unlocking Insights: A Guide to Social Listening
By Olivia CoxContent Marketing Specialist, Lessiter Mediaocox@lessitermedia.com262-782-2443 To succeed in marketing, it is important to stay informed about discussions concerning your company and industry. One of the best ways to do this is through the practice of social listening. Social listening, as defined by HubSpot is “the monitoring of your brand’s social media channels for…
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