Category Archives: Marketing Minute

Pricing Psychology 101

Pricing Psychology 101
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com While checking out at Goodwill last week, the cashier kindly asked if I would like to round up my $5.28 purchase to support their mission. Thinking it would be convenient to pay with cash and avoid dealing with loose change, I agreed to round up my total to $6.00.…
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Forming Actionable Feedback

Forming Actionable Feedback
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 We all have been given feedback— whether we ask for it or not. Sometimes constructive criticism is lacking the ‘constructive’ part. We all know there’s an art to giving actionable alterations to a project. We also know someone who is not artistic. At all. But what if I told…
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Dos and Dont’s of Using AI

Dos and Dont’s of Using AI
By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 Ask any member of our Digital Media team what some of my most-used words and phrases are, and chances are you'll hear "Scooby Doo, Scooby Don't" amongst the responses. Whether we are discussing SEO, headlines and subject lines, social media, or any other slurry of best practices online,…
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Using Case Studies to Enhance Marketing Efforts

Using Case Studies to Enhance Marketing Efforts
By Luke Weigel Marketing Manager, Lessiter Media lweigel@lessitermedia.com 414-326-0437 Whether it's buying something new for the house, deciding on where to make dinner reservations for an anniversary, or booking an Airbnb for an upcoming family vacation, the first place most people look to help their purchase decision is the online review section. In fact, a PowerReviews…
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